Search Engines have developed a value they call PageRank or
link popularity. This relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value.
But, they look at more than the sheer volume of links a page receives; they also
analyzes the page that casts the "vote" (or link). "Votes"
cast by pages that are themselves "important" weigh more heavily and
help to make other pages "important."
So Popular sites
get Listed First?
Exactly. Isulu make the most of this by recommending
a linking structure, that will select sites of value to link to, and get links
from. This means that your sites "PageRank" will improve, and bring
you higher up the listings. We usually start by finding 40 sites that will link
to you, and do not ask for a reciprocal link.